Feeding the Media Beast: An Easy Recipe for Great Publicity

Available Formats for this title

Hardback
06/01/2002
$29.95
Paperback
06/01/2002
$21.95

About this title

Purdue University Press
General/Trade

Description

This groundbreaking new book simplifies everything for the PR professional and those non-professionals thrown into the mix. For starters, it explains that there are four problems that exist in all newsrooms. The first is that the Beast is Handicapped. Journalists are overworked, underpaid, under-resourced, and generally live a high-stress lifestyle. The Beast is also Hungry, Harried, and Human. Only when people understand the commotion of the newsroom can they successfully use the media rules to obtain effective publicity.