Better Business by Phone: A Guide to Effective Telebusiness Management

Better Business by Phone: A Guide to Effective Telebusiness Management (Paperback)

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Better Business by Phone: A Guide to Effective Telebusiness Management
Paperback
Purdue University Press
06/01/1999
248pp
English
6.00" x 9.00"
1557531552
9781557531551
Available

Book Description

Sets out to explain the concept of telebusiness, looking into a variety of areas in which the telephone can be more fully integrated. Explores related aspects of marketing, and discusses information technology resources such as automation, telemarketing, and computer telephony integration. Also examines business management and people management activities associated with the telephone, such as information flow, customer service, and selling. Includes example forms. An Ichor Business Book. The author is affiliated with the Chartered Institute of Marketing. -- Book News, Inc.

About the Author(s):

Valerie O'Dea is Faculty Course Director for the Chartered Institute of Marketing (based in the United Kingdom) and provides management consultancy, sales training, and associated services to a wide range of industries.