Business in a Virtual World: Exploiting Information for Competitive Advantage

Business in a Virtual World: Exploiting Information for Competitive Advantage (Paperback)

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Business in a Virtual World: Exploiting Information for Competitive Advantage
Paperback
Purdue University Press
01/04/2001
272pp
English
6.00" x 9.00"
1557531943
9781557531940
Available

Book Description

Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets-knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.

About the Author(s):

Fiona Czerniawska is Managing Director of Arke Ideas Consulting in the United Kingdom. She lectures on management consultancy at Kingston Business School and is the author of Corporate Speak

Gavin Potter is a partner in Coopers & Lybrand in the United Kingdom and specializes in the business applications of information technology. His clients worldwide have included Shell, Unilever, NatWest, and the European Commission.