Feeding the Media Beast: An Easy Recipe for Great Publicity (Paperback)

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Feeding the Media Beast
Paperback
Purdue University Press
06/01/2002
304pp
English
6.00" x 9.00"
1557533970
9781557533975
Available

Book Description

This groundbreaking new book simplifies everything for the PR professional and those non-professionals thrown into the mix. For starters, it explains that there are four problems that exist in all newsrooms. The first is that the Beast is Handicapped. Journalists are overworked, underpaid, under-resourced, and generally live a high-stress lifestyle. The Beast is also Hungry, Harried, and Human. Only when people understand the commotion of the newsroom can they successfully use the media rules to obtain effective publicity.

About the Author(s):

Mark Mathis is a former television reporter/anchor and radio talk show host. He is currently a media trainer, teaching the Media Rules system and consulting to a variety of businesses and industries. He lives in Albuquerque, New Mexico